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At first glance,Reading between the lines, it may have been that her Wholesale Cheap New Arrival Strapless With Flower and Ribbon Tulle A-line Wedding Dress Wedding Party was misinterpreted as aloofness, she’s a Southern sorority-girl type who smiles sweetly and then plays serious hardball across the negotiating table. That’s how one business adversary described Lara Latture.And she took it as a compliment.A self-described “straight shooter,” Latture is the chief operating officer of The Hotel Group.“We are a hotel ownership and management company. We buy hotels and manage hotels for other companies,” says Latture, who is working from home the day we meet.Her assistant, just back from maternity leave, brings her newborn into the room and Latture jumps up to coo at the baby while offering beverages to me and the photographer and laughingly asking for advice on which outfit she should wear for the photo shoot.Lara Latture, chief operating officer of The Hotel Group, wears a colorful sheath dress. “I don’t believe you have to dress like a man to be taken seriously,” she says. Makeup by Sarah Bryant of The Cosmetic Shop in Cool Springs. Photos by Steven S. Harman / The Tennessean Multitasking is the way of life for this businesswoman, wife and mother of a teenager, both in life and style. 

“I am on the road about half the time, traveling to hotels or conferences representing the company,wedding gowns are only a fraction of the extensive collection of dresses that bear the Jovani name Tulle sweatheart applique beaded ball party gown wedding dresses. negotiating acquisitions and overseeing our portfolio of about 28 properties that we manage or own,” Latture says.And most of the time, those negotiations are with a room full of men.“I am definitely an outlier in this industry. There are very few women who do what I do.I want to be able to pass on something to her that I created Wholesale Cheap Organza Strapless Tiered Ruffle Skirt With Flowers Crystal Sexy A-line Wedding Dresses But I don’t think that fact makes it harder or easier. I just work hard and do my job,” she says.And while many women in a male-dominated industry might dress in androgynous suits, Latture does just the opposite.“I am a girly girl at heart. I dress feminine. Wearing a suit isn’t going to disguise the fact that I am a woman,” Latture says, laughing.Perusing Latture’s closet is testament to her “girly girl” style. Instead of power suits, she opts for sheath dresses, wrap dresses and “anything that defines my waist.”And while she loves color, when traveling, she always opts for black.“With a lint brush, I can survive 36 hours in an airport and still look decent when I arrive,” says Latture, who often flies into a city and heads straight to meetings, then out to entertain clients afterward.Latture pairs a black sheath with leather pockets with black suede booties. “Basic black is a fact of life when you travel. I keep it fresh with accessories like these booties.”